Deutschland-Nederland Grenzüberschreitende Zusammenarbeit: Hansestädte

Grenzüberschreitende Zusammenarbeit: Hansestädte

The project is focused primarily on the cross-border development of new tourism products for small and medium-sized enterprises (SMEs) throughout the Hanseatic Towns in the Dutch/German border region, which extends from the Dutch province of Overijssel to the German part of the Euregio Rhine-Waal (Gelderland, Veluwe, Arnhem/Nijmegen, Lower Rhine, Rhineland, Overijssel). As a result, the project succeeds in addressing the Visitor need for a new product offering related to city tourism and therefore – in combination with the extra product offering reinforcing the cultural and historical heritage in the Hanseatic-Corridor – strengthens the trend for short city breaks. Connected both by a cycle route suitable for various target groups (recreational cyclists, cyclists on e-bikes, etc.) and by water, the Hanseatic Towns serve as a magnet attracting people to the hinterland. Simultaneously, the project responds to the need of SMEs (accommodation/food service businesses) and other tourism-related companies for new, bookable products that contribute to the cross-border positioning of the ‘Hanseatic’ theme and hence create new revenue opportunities for those SMEs, including in conjunction with the traditional ‘Hanseatic Days’ in the Dutch/German border region. The project is supported by a network of regional tourism-related) organisations, the local tourist information offices, the local municipalities and a cluster of (tourism-related) companies along the route.


Planned project costs

1.815.225,55 €

Project Duration

1.1.2019 - 30.11.2022


Socio-cultural and territorial cohesion in the programme area

Lead Partner

Toerisme Veluwe Arnhem Nijmegen BV

Project partners

Stichting Marketing Oost, Stichting Achterhoek Toerisme, Niederrhein Tourismus GmbH, Stichting Erfgoed Gelderland, Stadt Kalkar, Gemeente Doesburg, WeselMarketing GmbH, Partner KMU/ MKB, Gemeente West Maas en Waal , Stichting Zutphen Promotie, Stichting Kampen Partner (voorm. Sichting Kampen Marketing), VVV Deventer , Neusser Marketing GmbH & Co. KG, Stichting NBTC Holland Marketing, Stadt Emmerich am Rhein,


Financer Amount
Gemeente West Maas en Waal 9.083,50 €
Stichting NBTC Holland Marketing 90.834,98 €
Niederrhein Tourismus GmbH 13.625,25 €
Stadt Kalkar 13.625,25 €
Stichting Zutphen Promotie 20.950,18 €
Gemeente Hattem 13.625,25 €
Gemeente Deventer 40.875,74 €
Provincie Gelderland 90.708,87 €
Gemeente Zwartewaterland 13.625,25 €
Gemeente Harderwijk 27.250,49 €
EFRE / EFRO 907.612,78 €
Gemeente Doesburg 13.625,25 €
Gemeente Elburg 13.625,25 €
Neusser Marketing GmbH & Co. KG 13.625,25 €
Gemeente Zutphen 6.300,31 €
Stichting Achterhoek Toerisme 13.625,25 €
Stichting Marketing Oost 18.167,00 €
WeselMarketing GmbH 24.525,44 €
Stichting Erfgoed Gelderland 7.032,26 €
Stadt Emmerich am Rhein 13.625,25 €
VVV Deventer 0,00 €
Gemeente Zwolle 40.875,74 €
Toerisme Veluwe Arnhem Nijmegen BV 18.167,00 €
Stichting Kampen Partner (voorm. Sichting Kampen Marketing) 27.250,49 €
Provincie Overijssel 90.708,87 €
Partner KMU/ MKB 90.834,98 €
MWIDE NRW 181.419,67 €